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Featured on ITV4, Made In Britain

October 3, 2018

Britannia Fire to feature in TV series celebrating the best of British manufacturers

A revolutionary plastic fire extinguisher made in Norfolk and exported across the world features in a TV documentary next week celebrating iconic British brands.

Production of Britannia Fire’s P50 at its rural factory appears alongside household brands Barbour and Stilton in ITV4’s Made in Britain series in a behind-the-scenes series illustrating how British manufacturing is thriving.

The multi-use recyclable extinguisher, currently being installed across Heathrow Airport and praised by the government’s former chief fire officer for causing the biggest shake-up in the fire industry for more than a century, features in episode three of the series on Tuesday (October 9) at 8pm.

Other famous British brands in the series, narrated by actor Jimmy Nail, include Dr Marten, Maldon sea salt, Gray Nicholls cricket bats and Wagon Wheels.

A production crew spent a day at Britannia Fire’s Ashwellthorpe factory filming the manufacturing process of the award-winning lightweight extinguisher, made by Kevlar aramid thread being weaved around a multi-layer plastic bottle then encased in a composite case.

The P50’s USP is that it is almost entirely maintenance-free, eliminating the need for external service contracts by requiring simple in-house annual checks by trained staff.

Britannia Fire is one of the last remaining two fire extinguisher manufacturers in the UK, creating all its products from scratch at its factory on a former railway station.

Sales Director Andy Spence said the company’s inclusion in a programme that focused on the very best of British brands was a huge boom for the company.

“We are the eighth biggest manufacturing nation making world-class products. At Britannia Fire, our manufacturing and exports are thriving. We are building a global distributor network for our P50 and to be alongside such household names is a huge honour for us and demonstrates the quality and trust in our product.

“Our team of fewer than 40 produce great British products exported all over the world and is enjoying substantial year on year growth as a proud Made in Britain brand.”

The P50 was invented by Britannia Fire’s owner and Managing Director Roger Carr, who marks 50 years in the fire industry this month.

Sir Ken Knight, former Government Chief Fire and Rescue Adviser, told fire industry professionals at a Westminster event for Britannia Fire: “ “Britannia Fire is all about Made in Britain.” he said.

Mr Spence said: “To have the P50 singled out as a best of British brand while it is being installed across Heathrow airport in its inventor Roger Carr’s 50th year in the fire industry and the company is growing so rapidly is just a brilliant combination of events for our staff to celebrate.”

*Made in Britain is on ITV4 next Tuesday (October 9) at 8pm.


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