Britannia Fire appoints Matt Humby as expansion drives next phase of growth
June 25, 2026
Britannia Fire, a global leader in the manufacture of composite fire extinguishers, has appointed Matt Humby as Head of Client Support and Development as the business enters its next phase of growth following investment in its facilities and manufacturing capacity.
Highly-regarded in the fire safety sector, Matt brings with him more than 25 years of industry experience and a strong track record in technical engagement, customer relationships and helping organisations respond to evolving fire safety challenges. In his new role, Matt will focus on strengthening customer support, training and engagement, and contributing to future business development initiatives across the organisation.
He comments: “I am incredibly excited about my next chapter with Britannia Fire. I’m looking forward to becoming part of a fantastic team, supporting customers and continuing to contribute to an industry I am passionate about.”
As we continue to grow, we’re investing not only in manufacturing capacity but also in strengthening the support, education and training we provide to our customers and partners.
Andy Spence Managing Director, Britannia Fire Ltd
Matt’s appointment comes as part of a substantial period of growth for Britannia Fire which has involved expanding its headquarters in Ashwellthorpe in Norfolk and investing in new manufacturing equipment. A new 350m2 administration centre has recently opened providing office space, meeting rooms and staff amenities for its 56 employees. The company has also installed a second winding machine which is used to attach super-strength aramid fibre to its P50 fire extinguisher cylinders. Worth more than £300,000, the machine will double the production capacity for the popular P50 composite range, helping to meet growing demand.
Managing Director, Andy Spence, comments:
“This is an exciting time to welcome Matt to our team. As we continue to grow, we’re investing not only in manufacturing capacity but also in strengthening the support, education and training we provide to our customers and partners.
“Matt’s experience in technical engagement and customer development will help us expand our existing training programmes and create broader learning opportunities across the sector.
“Alongside this, our investment in facilities and production capacity ensures we are well placed to meet increasing demand for the P50 range.”
Britannia Fire’s innovative P50 composite fire extinguisher range provides a corrosion resistant alternative to traditional metal extinguishers. PFAS free, fully recyclable and lasting 20-years, P50s require significantly less servicing, helping customers meet sustainability objectives and reducing servicing costs.